Our Philosophy

Great brands are more than just familiar names or products - they are strong identities that evoke feelings and associations. Those emotional human connections make brands distinctive and leaders in their industry.

Brands that build great relationships create loyalty, commitment and lasting value, both for their customers and themselves.

We help brands harness their unique power to make lasting memories rather than fleeting impressions, and to achieve success that is both measurable and tangible.

Our Approach

Branding is like architecture — crafted with intention, designed for strength, and built for longevity. Whether we’re establishing a solid foundation for a new brand or guiding a recognized name through an evolution, we combine creative ingenuity with strategic foresight to create long-term value that endures and scales.

What defines us

Human-centered, data-driven

We believe in the power of combining data-driven insights with a human touch. This enables us to create strategies that are both intelligent and emotionally resonant.

Bespoke, innovative solutions

No two brands are the same. Our work is tailored to each client’s unique essence, with strategies that are personalized and purpose-driven, anticipating trends to keep brands ahead of the curve.

Long-term vision

We focus on helping both new and established brands remain relevant and valuable over time, adapting strategies to foster sustainable growth and lasting resonance.

A boutique approach with global insight

We closely follow developments in our field and the world around us. Our advice is based on current global insights, angles and perspectives, but focused on your unique place in the world.

Artistry meets precision

We’re committed to balancing creativity with strategic foresight, ensuring that every brand we work with is both visually captivating and structurally sound.

We Are

Avant-Garde & Timeless
Cosmopolitan & Local
Curators & Creators
Bold & Mindful
Dynamic & Discerning
Innovators & Guardians

Who We Are

Tony John

Founder & Communications Strategist

Nodár Beghiyl

Founder & CEO

Matthijs van Schuppen

Head of Design

Sophie Reijnen

Project Manager

Kaja Nagel

Graphic Designer

Rosa Brulez

Content Specialist

Noa van Gijssel

Graphic Designer

Shireen Abad

Content Specialist

Shannen Koning

Content Specialist

Eline Zuurbier

Content Specialist

LIKE TO GET TO KNOW US BETTER?

Let’s talk over coffee.