Our Philosophy

Luxury is more than aesthetics- it’s emotion, identity and human experience.

Every decision and every detail we shape is guided by a long-term vision.We combine creativity, strategy, and technology to craft brands that not only stand out but stand the test of time. For us, it’s about staying true to your story while always looking ahead.

What Makes Iconomic Different?

Human Emotion

We embrace innovation while keeping the human touch at the core of everything we do.

Tailored Strategies

Every client has a unique story. We design custom solutions for long-term impact.

Boutique Approach, Global Vision

A highly personalized agency with a global perspective.

Where Artistry Meets Strategy

We combine creative excellence with data-driven precision.

Who We Are

We are branding experts, strategists, and creatives shaping luxury businesses since 2015. Our approach is bold, data-informed, and deeply human.

We Are

Avant-Garde & Timeless
Cosmopolitan & Local
Curators & Creators
Bold & Mindful
Dynamic & Discerning
Innovators & Guardians

Who We Are

Tony John

Founder & Communications Strategist

Nodár Beghiyl

Founder & CEO

Matthijs van Schuppen

Head of Design

Sophie Reijnen

Project Manager

Kaja Nagel

Graphic Designer

Rosa Brulez

Content Specialist

Noa van Gijssel

Graphic Designer

Shireen Abad

Content Specialist

Shannen Koning

Content Specialist

Eline Zuurbier

Content Specialist

Our Philosophy

What Makes Iconomic Different?

Human Emotion

Tailored Strategies

Boutique Approach, Global Vision

Where Artistry Meets Strategy

Who We Are

We Are

Who We Are

Tony John

Nodár Beghiyl

Matthijs van Schuppen

Sophie Reijnen

Kaja Nagel

Rosa Brulez

Noa van Gijssel

Shireen Abad

Shannen Koning

Eline Zuurbier

Let’s talk over coffee.