Our Philosophy

Great brands are more than just familiar names or products - they are strong identities that evoke feelings and associations. Those emotional human connections make brands distinctive and leaders in their industry.

Brands that build great relationships create loyalty, commitment and lasting value, both for their customers and themselves.

We help brands harness their unique power to make lasting memories rather than fleeting impressions, and to achieve success that is both measurable and tangible.

What Makes Iconomic Different?

Human-centered, data-driven

Our work is built on relationships—between brands and people, and between us and our clients. We bring a refreshingly human touch to every project, ensuring collaboration is as rewarding as the results.

Tailored strategies for every brand

No two brands are the same. We take the time to deeply understand your goals, audience, and industry to deliver strategies that are uniquely yours.

Long-term vision

We see branding as a journey, not a quick fix. Our ideology centers on building brands that adapt and grow, ensuring relevance and impact over time.

A boutique approach with global perspective

We stay ahead of global trends and developments to bring fresh, relevant insights to your brand. Our advice is grounded in a deep understanding of your unique position in the world.

Where artistry meets strategy

Great brands are both beautiful and effective. We combine bold creativity with strategic focus, ensuring your brand doesn’t just stand out—it stands strong.

Who We Are

We’re a team of branding experts, strategists, and creative thinkers committed to transforming businesses into iconic brands since 2015.

Great ideas start with trust. While we’re not afraid to take bold steps, every move is guided by data, expertise, and a deep understanding of your vision. Our boutique mindset means we work closely with you, ensuring every decision feels right for your brand.

We Are

Avant-Garde & Timeless
Cosmopolitan & Local
Curators & Creators
Bold & Mindful
Dynamic & Discerning
Innovators & Guardians

Who We Are

Tony John

Founder & Communications Strategist

Nodár Beghiyl

Founder & CEO

Matthijs van Schuppen

Head of Design

Sophie Reijnen

Project Manager

Kaja Nagel

Graphic Designer

Rosa Brulez

Content Specialist

Noa van Gijssel

Graphic Designer

Shireen Abad

Content Specialist

Shannen Koning

Content Specialist

Eline Zuurbier

Content Specialist

LIKE TO GET TO KNOW US BETTER?

Let’s talk over coffee.